Travel lead management software
that catches every enquiry before it goes cold.
You've got 14 unanswered enquiries and Tuesday's already half gone. One of them is an £8K Maldives trip that came in last Friday. By the time someone gets to it this afternoon, that family has booked with the agent who replied in 40 minutes.
travelCRM captures leads from your website forms, inboxes and social DMs, scores them by intent, assigns them to the right consultant and chases the follow-ups your team would otherwise forget. Pipelines instead of spreadsheets, finally.
No credit card. Cancel any time.
The £8K trip that sat in an inbox for four days
Every travel business has stories like this. The problem isn't your consultants — it's the system underneath them. Or rather, the lack of one.
Enquiries scattered across five places
Website form goes to one inbox. Facebook Messenger sits in someone's phone. The 'info@' email is checked twice a day. Live chat transcripts vanish overnight. Nobody has the full picture.
First reply 26 hours later
Industry benchmark for 'first response to a holiday enquiry' is shamefully long. Every hour past the first 30 minutes, your conversion rate falls off a cliff. By Monday morning, the lead is gone.
No way to tell hot from cold
Tom in your team spent an hour quoting a £200 Eurostar weekend. Meanwhile the £14K New Zealand honeymoon enquiry sat unread under it. The spreadsheet has no scoring, so they look the same.
Follow-ups that never happen
You quoted the Patel family on Tuesday. Said you'd ring back Friday. It's now the following Wednesday. Nobody noticed the calendar reminder didn't fire because nobody set one.
No idea which marketing pays back
Facebook ads, Google ads, the Instagram influencer, the local magazine, the SEO consultant. Money goes out, leads come in, but you cannot tell which channel produced the bookings.
The consultant assignment lottery
Whoever opens the inbox first 'grabs' the lead. The destination expert who would've nailed it doesn't even know it existed. Win rates are 40% lower than they could be.
Every enquiry, scored, assigned, followed up
The lead management features your team should have had years ago. Not a generic "deals pipeline" — designed for the way travel actually sells.
Hosted lead forms on your URL
Drop in a form that posts straight into travelCRM. Customise the fields — destination, dates, party size, budget bracket. The lead lands in your inbox already structured, not as a free-text email you have to parse.
Replaces: WordPress contact forms, Typeform exports, Google Sheets.
Email-to-lead capture
Forward your enquiry inbox to a dedicated address. Every email becomes a lead record with the customer's name, contact, original message and source — automatically. No re-keying, no copy-paste.
Works with: Gmail, Outlook, Apple Mail, IMAP.
AI lead scoring (hot, warm, cold)
Each new lead is scored on budget signals, destination specificity, urgency language and historical conversion data. Your team starts the day on the hot ones. Cold ones get a nurture sequence instead of a phone call.
Score visible: in the inbox, on the lead card, in reports.
Auto-assign to consultant
Define the rules once. Asia goes to Priya. Honeymoons go to whoever's free. Round-robin for general enquiries. Every lead has an owner within two minutes, and the owner gets pinged.
Notifications: email, push, in-app.
Follow-up tasks built in
Quote sent Tuesday, follow-up Friday. The system creates the task, sends the reminder, marks it overdue if you ignore it. Your pipeline doesn't quietly bleed leads anymore.
Replaces: calendar reminders, sticky notes, hope.
Source attribution and ROI
Every lead carries its source through to the booking. End of month, you see exactly how many bookings came from Facebook, from Google ads, from the magazine ad, from referrals — and what each cost per acquisition.
Reporting: by source, by consultant, by month, by destination.
Lead management built for how travel actually sells
Generic CRMs treat a lead as a row with a name and a phone number. A travel enquiry is different — it has a destination, a date window, a party size, a budget bracket, a source channel and a probability of converting that varies wildly by all of those.
travelCRM gets that. Lead capture, scoring, assignment and follow-up are designed around the way a holiday actually gets sold — not retrofitted from a generic pipeline. Pair it with the sales tools and the back office and the whole agency runs from one workspace.
What's in every plan
- ✓Unlimited leads, no per-record fees
- ✓Hosted forms with custom fields and styling
- ✓Email-to-lead inbox parsing
- ✓AI hot/warm/cold scoring
- ✓Round-robin and rule-based assignment
- ✓Built-in follow-up reminders
- ✓Source attribution and ROI reporting
- ✓Kanban pipeline view + list view + map view
Questions agencies ask before switching
We've got enquiries coming in from a website form, two inboxes and an Instagram DM account. Can travelCRM capture all of them?
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Yes. Hosted lead forms post directly into travelCRM on your own URL. Email enquiries to a dedicated address get parsed into a lead record automatically — name, contact, message, source. Instagram and Facebook DMs come in via the Meta integration. Every lead lands in the same inbox, scored, timestamped and ready for someone to actually do something with it.
What's lead scoring and why does it matter for travel?
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Not every enquiry is the same. 'Hi, looking for a Bali honeymoon in October, budget £8k' is a different animal to 'do you do day trips to Bath'. Our AI scoring tags incoming leads hot, warm or cold based on budget signals, destination specificity, urgency language and source. Your consultants spend their morning on the £8k honeymoon, not skimming forty enquiries to find which ones are worth a phone call.
How does consultant assignment work? We've got six advisors with different specialisms.
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Assignment rules are yours to define. Round-robin across the whole team, by destination (Asia goes to Priya, Caribbean goes to Mark), by lead value, by source, by the consultant's current workload — any combination. Every lead gets an owner inside two minutes of landing, and the owner gets a notification on email, mobile or both.
Our biggest problem is leads going cold. People enquire on Friday evening, we don't reply until Monday morning, they've already booked with someone else.
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Auto-replies fix the worst of that. Every incoming lead gets a personalised acknowledgement within seconds, with a sensible 'we'll be in touch within the hour' or 'a consultant will reach out Monday morning' message — your wording. Follow-up tasks then sit in the assigned consultant's queue so the lead is never forgotten. Most agencies cut their cold-lead rate by 60% in the first month.
Can it replace the spreadsheet we're using to track enquiries right now?
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It will, and you'll wonder how you ran without it. The enquiry spreadsheet becomes a kanban board — New, Contacted, Quoted, Negotiating, Won, Lost — with every lead showing source, value, score, consultant, last activity, next follow-up. You filter, you sort, you see the pipeline. Reporting on conversion rates and source ROI is one click instead of a Sunday afternoon job.
What happens when a lead becomes a booking?
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The lead converts in place. The same record carries forward into a quote, then a booking, then an invoice — same customer, same notes, same history. You don't re-enter anything. Reporting then ties the closed booking back to its original source, so you know which marketing channels are actually paying for themselves.
Stop losing £8K trips to a 26-hour reply time.
Two weeks free. Plug in your enquiry inbox, watch the leads land scored and assigned, and see what a pipeline you actually trust looks like.
Start your trial →Want a walkthrough first? Get in touch.