Travel agent sales software
that helps you close more holiday bookings.
Three polished proposals out the door before lunch. Response time to a new enquiry down from 26 hours to 40 minutes. The customer who asked about Croatia in March booking the Greek Islands in May because you actually remembered to follow up.
travelCRM is the sales side of a travel agent's day, finally treated seriously. AI quote builder, branded proposals on your own domain, lead scoring, follow-up automation, customer activity dashboard, win-rate reporting. Built for travel businesses that take selling holidays seriously.
No credit card. Cancel any time.
The sales side of the job nobody built for
There's plenty of software for booking flights. There's almost nothing built around how travel agents actually sell. Until now.
45 minutes per quote
Open Word. Find last month's similar quote. Strip out the wrong family's name. Re-key the new dates. Look up the resort. Copy the supplier image. Format the pricing. Convert to PDF. Email. That's a quote out the door — and it's three-quarters of your morning.
Customer rings, you go blank
Mrs Patel rang Tuesday asking about the ground-floor room. You said you'd check. You did check, on Wednesday. You meant to ring back Thursday. It's Monday now and you genuinely can't remember if you ever did.
Win rate? No idea
How many quotes did you send last month? How many converted? Which destinations close fastest? Which sources of leads are wasting your time? You'd love to know but the data lives in five places and none of them talk.
Three weeks of silence after a quote
You sent the proposal. Customer said 'lovely, thanks, let me speak to my husband'. That was August. It's now October. They've either booked elsewhere or forgotten — and you never set a follow-up.
Proposals that look unprofessional
Your competitor sends a slick web-link proposal that opens beautifully on the customer's iPhone. Yours is a 14MB Word doc that crashes their email client. Their cousin in Bromley booked there. You can guess why.
The £14k honeymoon you forgot about
It was tagged in your inbox somewhere. You'd planned to call them back. They booked with a competitor on Tuesday. You only found out when you saw the supplier confirmation cc'd to the wrong consultant.
A toolkit built around closing holiday bookings
Smart travel agent software for advisors who want their win rate to go up and their Saturday admin to go down. Professional travel CRM, designed for travel businesses.
AI quote builder
Describe the trip in a sentence — 'family of four, Maldives, October half-term, £6k' — and the system drafts a structured proposal with suggested resorts, itinerary, indicative pricing. You polish, brand, send. From 45 minutes to 8 minutes per quote.
Replaces: Word templates, supplier brochures, copy-paste from old quotes.
Branded proposals on your URL
Customer receives a web-link proposal that opens beautifully on their phone — your logo, your colours, your domain. Cover page, day-by-day itinerary, pricing, terms, ATOL disclosure. Way more professional than a 14MB attachment.
Format: hosted HTML, PDF export, white-labelled.
AI lead scoring
Every new enquiry gets a hot/warm/cold score based on budget, destination specificity, urgency. You start the morning on the £14k honeymoon, not the £200 day-trip query. Quietly transformative for your win rate.
Visible: in the lead inbox, on the pipeline, in reports.
Follow-up automation
Quote sent Tuesday, follow-up nudge Friday, second nudge the following week, archive if no response after 21 days. You set the cadence, the system runs it. Mrs Patel doesn't get forgotten anymore.
Triggers: by lead stage, by time elapsed, by customer activity.
Customer activity dashboard
Every customer page shows the full timeline — emails sent, quotes opened, links clicked, proposals viewed, bookings made, payments received. When they ring on Tuesday you know exactly where you left off.
Tracks: email opens, proposal views, link clicks, calls logged.
Win rate and source reporting
How many quotes did you send last month? Which converted? What was your average proposal-to-booking time? Which lead sources had the highest close rate? All on one dashboard, refreshed in real time.
Reports: win rate, time-to-close, source ROI, consultant performance.
Try the top travel CRM for closing holiday bookings
Generic sales CRMs treat a holiday like any other deal. They give you a pipeline, a quota and a forecast — but they don't know what a proposal looks like, can't draft one, can't track whether the customer opened it on their phone at 9pm. You end up building all of that in third-party tools.
travelCRM is built for travel businesses — sales tools, lead management, back office, and cloud-first architecture in one workspace. UK agencies should also see the UK-specific page.
What's in every plan
- ✓AI quote builder, unlimited quotes
- ✓Branded proposals on your own domain
- ✓Lead capture, scoring and assignment
- ✓Follow-up automation per lead stage
- ✓Customer activity timeline + email tracking
- ✓Win rate and source ROI reporting
- ✓Mobile app for iOS and Android
- ✓Integrated booking, invoicing and back office
Questions advisors actually ask before switching
I'm an independent advisor working solo. Is travelCRM overkill for one person?
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Honestly no, and most of our happiest users are solo advisors. The Solo plan starts under £30/month, sets up in an afternoon, and replaces a stack of WhatsApp threads, Word templates and notebook pages with one workspace. The AI quote builder alone saves you an hour a quote — and you're sending five quotes a week, so do the maths.
How does the AI quote builder actually work? Is it just a template?
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It's smarter than that. You tell it 'family of four, 8 nights Maldives, mid-range resort, October half-term, £6k budget' and it drafts a structured proposal with suggested resorts, sample itineraries, transfer options and indicative pricing — pulled from your supplier rates if you've added them, or sensible defaults if you haven't. You edit the draft, brand it, send it. From 45 minutes to 8 minutes per quote, for most of our users.
What does a 'branded proposal' look like? Will it match my agency's brand?
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Your logo, your colours, your fonts, your domain on the URL the customer receives. Cover page, itinerary breakdown, pricing summary, terms, ATOL disclosure if relevant. Customers see a polished web page on their phone, not a 14MB Word attachment that won't open. You can preview a sample on the signup flow.
You mention dropping response time from 26 hours to 40 minutes. How does that actually happen?
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Three things working together. One, every enquiry lands in one inbox, scored, with an owner — so leads stop hiding in someone's personal Gmail. Two, auto-replies acknowledge every lead within seconds and set customer expectations. Three, the AI quote builder gets a first-draft proposal in front of you in minutes, not the hour it took to start from scratch. The 40-minute first-touch is what our consistent users average — your mileage may vary.
I already use WhatsApp Business and a notebook. Why change?
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WhatsApp is fine for chats. It's terrible at being a record. When the customer rings six weeks later asking 'did you ever send me that Croatia option?', you scroll through 800 messages hoping to find it. travelCRM keeps the conversation, but it also keeps the quote, the booking, the documents, the supplier confirmation and the invoice attached to the customer. The notebook becomes a customer activity dashboard you can actually search.
What happens to my data if I cancel? Am I locked in?
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Full export anytime — contacts, bookings, quotes, invoices, documents — as CSV and JSON. We don't hold your data hostage. If you decide we're not for you after the trial, or after a year, you take everything with you. The lock-in we want is 'this is the best tool I've used', not 'I can't leave'.
Send three proposals before lunch. Close more holidays this month.
Two weeks free. No credit card. AI quote builder, branded proposals, lead scoring, follow-up automation — the smart travel agent software you've been wanting since 2019.
Start your trial →Want a demo first? Talk to us.